Digital Transformation

BELLISIMA BEACHWEAR, SLU has been awarded the Bonds grant for the digital transformation of the Canary Islands company for the 2020 financial year, motivated by the COVID-19 health crisis.

Thanks to the Canary Islands FEDER Operational Program 2014-2020, the company BELLISIMA BEACHWEAR, SLU has been able to adapt to new technologies, thus being able to safeguard against the problems caused by the COVID-19 crisis. The main objectives of this project are:

1. Increased sales compared to the current difficult situation caused by COVID-19.
2. Increase our presence on networks.
3. Becoming a multi-channel sales company.
4. Optimization of sales processes resulting from the simplification of commercial and administrative tasks.
5. To be a company with a seal of good practices, thus transmitting the necessary security to our clients.
6. Positioning on the first pages of Google and, therefore, increasing our visibility.

Regarding the suitability of the project, we believe this step is consistent with our current situation, since it is essential to start selling online. Even if "normal" returns, it will be necessary for companies to have a stronger online presence than they had before COVID-19.

All of this has resulted in improved processes within the organization, improved adaptation to the current environment, and, ultimately, the achievement of the project's objectives.